A .ME domain name is being used for the official website of a new Universal Pictures 3D-CGI Movie – Despicable Me.

Fans of the movie starring Steve Carell, Jason Segel, Miranda Cosgrove and Julie Andrews can view videos and play games on the movie’s official website – Despicable.Me.

“Dot-ME is the ideal partner to help promote Despicable Me,” said Doug Neil, Senior Vice President of Digital Marketing, Universal Pictures. “The film’s name lends itself naturally to using this TLD for the official Web site…

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Od czasu uruchomienia rozszerzenia w 2008 roku, zarejestrowano 320 tys. domen, co sprawiło, że .ME może pochwalić się najlepszym debiutem ze wszystkich TLD. Nazwy wykorzystywane są nie tylko do krótkich, osobistych domen (jak youand.me), ale również do wyrażeń wzywających do podjęcia akcji (np notify.me). Jak zdradzają firmy z regionu – nawet jeszcze przed uruchomieniem możliwość rejestracji domen .ME wielokrotnie spotykały się z prośbami o udostępnienie końcówki.

Należy tylko pogratulować i życzyć kolejnych (co najmniej) 320 tys. rejestracji.

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Ad oggi, sono stati registrati oltre 320 mila siti con indirizzo .me, un dato che trasforma il piccolo Montenegro nel proprietario del dominio con la crescita più sostenuta nella storia di internet. Gli imprenditori che sono stati così accorti da accaparrarsi le combinazioni migliori, oggi le rivendono per cifre a tre zeri. E pensare che gli indirizzi più appetibili, come “love.me” o “write.me” sono stati preventivamente esclusi dalla vendita con l’idea di metterli all’asta fra qualche tempo.

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After separating from Serbia in 2006, the country gained .me – the perfect domain for the social media generation.

“From the beginning it was clear that .me would have its share in the market,” said Predrag Lesic, executive director of the .me registry in Montenegro.

Fastest selling

That share is now huge.

Since going live in 2008, more than 320,000 names have been registered, making it the fastest selling debut top level domain ever.

“It’s short, personal and popular – with names like youand.me and whatabout.me.

“It’s being used more than ever as a call-to-action domain, for example notify.me.”

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