With the launch of FB.ME, Facebook’s new URL shortener .ME domain  is helping the world’s largest social network save its more than 350 million users valuable digits in a world where every character counts. Used as the Facebook shortener on their mobile interface it automatically shortens a mobile link (for ex. an m.facebook.com link) to FB.ME link. The result? Millions of FB.ME links shared on Twitter and other social network applications. This is clearly another confirmation of the intrinsic value of the extension’s personalized branding and ability to instantly create a ‘call to action’ using minimal characters and maximum impact.

Another feature of the shortener is the ability to take you straight to the Facebook username. For example, the short URL fb.me/dotme will take you to dotME’s fan page. Once there why not join the group!

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Major brands such as Wordpress (WP.me), Universal Pictures and Facebook (FB.me) are now using ME domains for promotions – how do you think businesses can use the extension to create memorable brands?

-With .ME you can create a perfect call to action or verb related site with a name that makes an impact, people remember it.

-You will see more of this, I am already starting to see .ME showing up in searches I make for different terms I have searched for, they are being developed and I truly think this is just the beginning.

- Call to action names have always been popular with branding, now think about having it attached to a domain extension that makes them personalize the action being requested and it takes it one step further.

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